![]() The same survey revealed that people believe mail suggests something important. In fact, 80% of people who took part in a survey into the impact of print advertising said that they could remember seeing or reading a piece of mail sent to them in the previous four weeks. Research has shown that recipients experience a more emotional connection with a piece of tangible print versus an email (that may or may not get delivered straight to the junk folder). Why use direct mail?Ĭharities will already be familiar with some of the benefits of direct mail marketing. Meanwhile, the Royal Mail is offering discounted postage on bulk mailings to eligible organisations. The Chartered Institute of Fundraising has some excellent resources dedicated to making the most of direct mail, aimed at charities who may otherwise find themselves limited in their normal fundraising activities. Still, there are sources of help available. There is no doubt that it’s left fundraisers with a real challenge. Challenges for charitiesĬharity leaders have warned that income could be affected to the tune of around £4bn as a result of the Covid-19 crisis. Here’s how charities are using direct mail to boost fundraising efforts. ![]() Instead, fundraisers are turning to direct mail campaigns to reach out to supporters in a continuing effort to encourage contributions and create awareness during times of uncertainty. With social gatherings likely to be on hold for the foreseeable future, organisations are exploring alternatives to marathons, cake sales and other public events. When traditional fundraising activities are severely limited, charities are having to think carefully about the actions needed to plug a projected shortfall in income. Here’s how charities are using direct mail to boost fundraising efforts
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